Top 5 Delivered Meal Kits and Specialty Foods Apps Performance in the UK Q4 2024

In the fourth quarter of 2024, the top delivered meal kits and specialty foods applications in the UK showcased varied performance trends on a unified platform. Here's a closer look at the weekly downloads, active users, and revenue for each of these applications, with insights sourced from Sensor Tower.

HelloFresh: Meal Kit Delivery started the quarter with weekly downloads of around 15.9K, gradually declining to approximately 4.7K mid-December. However, a notable surge was observed in the final week, reaching 16.2K. The app maintained a high number of active users, peaking at 418.1K in early October before experiencing a downward trend, closing the quarter with nearly 299.7K users.

Gousto experienced a similar trend with downloads beginning at 10.1K and dropping to around 1.9K by mid-December, followed by a spike to 15K in the last week. Active users started at 316K and saw a gradual decline, reaching 242.2K by the end of December.

Vivino: Drink The Right Wine showed a steady increase in revenue, starting at $3.3K and peaking at $9.7K in the week leading up to Christmas. Downloads followed an upward trajectory, beginning at 3K and rising to 9.2K in late December. Active users also increased, reaching a high of 121.1K in the week of December 23.

Green Chef: Healthy Recipes had modest download numbers, starting at 1.9K and dipping to 584 in mid-December, before a rise to 2.2K at the quarter's end. Active users fluctuated slightly, starting at 12.5K and ending at 8K.

Riverford maintained stable download figures throughout the quarter, beginning at 1.3K and ending at approximately 1.1K. Active users saw minor fluctuations, closing the quarter with around 10.3K users.

For more detailed insights and data, visit Sensor Tower's platform.